Released on = February 5, 2006, 5:09 am

Press Release Author = booggins

Industry = Internet & Online

Press Release Summary = booggins ( http://www.booggins.com ) has recently introduced
technology that identifies the geographic location, IP address, and ISP of it\'s web
site visitors, deploying geolocation as part of it\'s online fraud prevention
program.

Press Release Body = Effective online fraud prevention often involves several
technologies, each targeted towards a specific fraud indicator. However, in the
arsenal of online anti-fraud tools, IP geolocation is one that's getting more
attention from companies that conduct their business online. booggins (
http://www.booggins.com ) has recently introduced technology that identifies the
geographic location, IP address, and ISP of it\'s web site visitors, deploying
geolocation as part of it\'s online fraud prevention program. The implementation of
such a system is a significant step towards the creation of a safer, fraud free
environment in which members can build profitable, trusting relationshps with one
another.

The Internet Fraud Prevention Advisory Council has estimated that the incidence of
online fraud as a percentage of business revenues is up to 40 times higher than
offline transactions in which the buyer is physically present. That's facilitated in
large part by the anonymity of the online customer and the lack of direct
communication between trade participants.

In 2005, for example, the risk management arm of the information company LexisNexis
studied more than 100,000 transactions by a major online retailer. The study found
that 75% of identified fraudulent orders with U.S. billing addresses had been placed
from overseas. It also found that in over 85% of fraudulent domestic transactions,
the customer\'s billing address didn\'t match the state from which the order was
actually placed, and that fraud rates were 15 times higher for such mismatched
transactions.

booggins cuts that risk by determining the geographic location of each member in
real time and attaching this information to each item listing, blog entry, and blog
comment, for others to see. This allows trade counterparts or interested parties to
compare the data on a member\'s IP domain of origin with the billing and shipping
address information that they supplied when registering. It\'s then up to each member
to determine their course of action. Additionally, because the free webphone service
Skype is supported from any booggins\' account, direct person-to-person communication
is available at no cost. This provides an additional, cost-cutting platform that
allows any misunderstandings or questions to be immediately cleared up. Geolocation
technology helps each member of booggins to create a rule based system for their
online transactions that efficiently balances the dual risks of fraud losses and the
blocking of legitimate customers.

About booggins
Founded in August 2005, booggins creates business relationships with it\'s free
services built on commerce, sustained by trust, and inspired by opportunity.
booggins enables ecommerce on a local, national and international basis with it\'s
various services - including RSS, VOIP, and Geolocation technologies - that bring
together buyers and sellers every day. booggins is located in Innsbruck, Austria.

Web Site = http://www.booggins.com

Contact Details = booggins
#43-650-58-22-777
Saggen 3/6
6020, Tirol
Innsbruck, Austria